Google has finally made the official announcement about the retirement of the Google Adsense Referrals. Google acquired DoubleClick a while ago and is finally implementing its technology & had built the Google Affiliate Network (GAN). GAN will work same as Google Adsense Referrals but the difference here will be that GAN will be targeting users located in the United States.

I don’t find this good for users outside U.S. as they will be facing two major problems:

• Earnings are expected to be low if your blog or site is location based as the GAN will be targeting the users located in United States.
• The other problem is not only for U.S. outsiders but for everyone that those who migrate to GAN will have to search, locate & replace or delete the Adsense referral units code from their sites. Very Annoying!

Performics is having a huge history. It was founded as the first full-service affiliate network in 1998 & then DoubleClick acquired it in 2004. And now finally Google is using its technology by acquiring DoubleClick.

Google will finally take off the Adsense referrals by the end of August 2008. Some questions which still query our minds are:

• Will the limit be again 3 units per page?
• Will Google expand this to countries outside U.S.? If so, when?
• Will it prove itself better than Google Adsense Referrals in term of real earnings?
• And last but not the least, Is this the last overtake of Performics?

Access Google Affiliate Network at http://www.google.com/ads/affiliatenetwork/

[Via Inside Adsense]

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