New Eyeball tracking technology which promises to change the advertising world

The new technology utilizes the red eye effect which can be used to record the number of impressions a billboard has received which can provide valuable information to the advertiser about how many eyes have actually seen his roadside advertisement.
Analogy with the real world:
The new technology is similar to the online world advertising in which the advertiser has to pay according to no of visitors or impressions its advertisement has received.
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How this technology works:
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