Yahoo has come up with “Alpha beta” customized search tailored and controlled by users.This is similar to the personalized search available in Google …now Yahoo wants to give competition to the Google’s personalized search ,it even has sponsored result section which means that it might be possible that Yahoo may share ad revenue with users.To use Yahoo’s Alpha all you have to do is to log in your yahoo account and personalize your search with the simple drag and drop interface , add the sources which best suits you.